Business Analysis of Joy Token (Gaming ICO)

JoyToken creates a product (for gambling) that allows independent developers to add games to a platform optimized for public usage, and players have access to complete transparency of payments through the power of the blockchain.

Here’s a look at how the company will stay competitive as a business.

Part 1: JoyToken SWOT Analysis

SWOT analysis sheds light on the potential of a potential project.

I’ll be analyzing whether JoyToken presents an idea that holds plentiful potential and what would its barriers be.

A. Strength

JoyToken is not a first mover in the crypto-market that aims to target gambling, but it is the first product aiming to create a platform for gambling.
The benefit of platforms is that they drive internal competition among the developers. As developers compete to gain market share through the games they provide on JoyToken, the platform’s offering will be improving without any attempts by JoyToken. This is a valuable strength as JoyToken is the only project that can leverage this benefit. The company would not need to exert heavy resources on innovation and so it lowers capital risk on its part, and that is a major plus for any start-up as cash is limited. The risk is taken by the developers who are attracted by the potential large rewards they could earn for creating a successful game.

Moreover, while JoyToken is the first gambling platform, it has enough data on the gambling industry to look at to optimize its user experience for a welcoming gambling environment. JoyToken can easily learn from existing gambling products’ mistakes and successes, and jump into tamed waters with some preparation through learning from the data available to it.

B. Weakness

A grasp of a company’s weaknesses is important.
Given that there are many existing outlets to gamble online, JoyToken, despite its innovative offering, will have to penetrate a market that is already dissolved by other companies.

JoyToken will have to run powerful marketing campaigns to push awareness of the innovative games its platform may host and the transparent ecosystem it boasts. The downside of this is that a large-scale marketing campaign can easily eat out of a company’s funds; particularly a company that is still quite new.

However, given that we live in an age where people value innovative offerings, JoyToken could see swift and good return on investment from its marketing efforts. It could easily utilize the returns from initial campaigns to drive future growth campaigns.

C. Opportunity

The gambling market is massive and it is starved for innovative channels. By leveraging the power of independent developers, JoyToken can capitalize on the generally mundane nature of the vast majority of the existing casino games. It can stand out as the fresh player and attract plenty of attention.
Moreover, the world is shifting towards online gambling, and the market has seen strong growth. JoyToken is the superior channel for gambling online and it is launching right at the horizon of shift from physical to digital gambling. The Kairos of this project is impeccable.

On a closing note, given the transparent ecosystem that this platform offers, it will be the primary player in the gambling industry that will be able to hone the interest of the millennial market. Many gambling products have had weak results from efforts aimed at millenials. But a product that can offer uniqueness and transparency has a strong shot at rounding up the massive millennial market.

D. Threat

New projects can be vulnerable.
Joy Token is utilizing the blockchain to make a new form of product in the gambling market. Users might be reluctant to try a product that may seem too technical as the concept of blockchain mystifies the masses even if they have heard of it.

Therefore, given that gambling is such a consumer-centric industry, Joy Token must put utmost attention to producing a spectacular user interface to ensure that users who try the platform have no difficulty utilizing its aspects.

If the user interface is a bit challenging, the users might not want to stick around as the general desire in gambling is to have convenience when playing. An optimized user interface is essential for the success of a sales funnel of any new launch.

Part 2: Essential Information

Website: https://joytoken.io/
Whitepaper: https://joytoken.io/white-paper.html
ANN Thread: https://bitcointalk.org/index.php?topic=2625250.0
Bounty Thread: https://bitcointalk.org/index.php?topic=2648937
Telegram: https://t.me/joytoken
Blockchain: ETHEREUM
Ticker: JOY
Accepts: ETH
From: UK
Can’t Participate: USA; CHINA

Author: sandysan
Profil link : https://bitcointalk.org/index.php?action=profile;u=1071983
ETH: 0x022DfD639385A07a9EE272404854fE6598fEBA4b